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Case Code: ITSY094
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| Case Length: 16 Pages |
| Period: 2012-2017 |
| Pub Date: 2018 |
| Teaching Note: Available |
| Price:Rs.400 |
| Organization : Baidu |
Industry : Internet
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| Countries : China |
| Themes: |
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Baidu's Big Data Strategy-Impacting Chinese and Global AI Landscape |
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| <<Previous Page |
INTRODUCTION |
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In 2017, Baidu, China’s biggest search engine increased its R&D spending to $464m, 28 per cent more than it had spent a year earlier. Baidu, which covered about 95% of China’s population, had been betting big on bringing about a global revolution in Artificial Intelligence (AI) through some of its prestigious projects like Apollo, its autonomous driving program and DuerOS, an open platform to support applications in Artificial Intelligence (AI).
Pinning its hopes on Apollo – in 2017, Baidu floated a $1.52 billion autonomous fund exclusively to speed up the autonomous driving projects compete with its archrivals in the US. This was preceded by a US$2.9 billion spend on research and development in AI in 2016. Baidu roped in about 70 partners, which included big names like Microsoft, Ford, and Daimler, to accelerate the mission.
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